brings your brand to life. We’ll take your brand to the streets to the people. Creating the WOW factor that builds more than just awareness, but also a relationship and emotional connection with your customers. We’ll make them laugh; we’ll make them sigh. We may even make them cry. We call it People-To-People Media, and its 180 degrees from ordinary.
We have perfected some of the most powerful strategies that make your message memorable using ambassador programs, experiential marketing and guerrilla advertising. What we bring to the table are years of experience, thorough research, training, production support services, real-time tracking and feedback.
Take your brand to the people! Using impossible-to-ignore, memorable messaging, visuals, sounds, taste and even touch, our brand ambassadors and guerrilla tactics reach customers wherever they are on city streets and campuses, in malls and stores, at airports, at beaches, parks and festivals, and at trade shows and conventions. From small towns to nationwide campaigns, nobody delivers your message like People-To-People Media from Ayden Activation Group.
Make better decisions based on the timeliest field reports.You don’t have to wait weeks to know how your campaign is doing. Thanks to our Event Metrics Application, we can report results to you within days or even within hours.
Imagine commanding an army of zombies or aliens to launch a new movie. Or staging a flash mob, dancing in the streets, to promote a new Broadway show. Or using brand ambassadors to help sell millions of dollars of appliances. Or creating a buzz around the water cooler because of some outrageous guerilla-marketing stunt. Even better, creating an event that goes viral to millions of viewers. Thats us. Thats what we do at Ayden Activation Group (AAG).
Equally important, we are able to staff up and train an army of people, easily meeting the manpower demands of nationwide campaigns. If you want to bring your brand to life, put People-To-People Media from Ayden to work for you.
We do an in-depth study of your market before starting a campaign. We look at the demographics, conduct surveys, and scout out the physical site, looking at pedestrian and traffic patterns. We also provide you with valuable post-event analysis and feedback in the form of customer and employee responses. Whats more, were abreast of the latest trends in experiential advertising.
Our leaders are involved in the entire process on every project. We also work seamlessly with your staff and/or advertising agency or PR firm. Whether you already have the big idea and want help executing it or you want us to develop a concept, we bring our A game to the table. And we handle everything, including research, permits, training, staffing and feedback.
As an Ayden client, youll be dealing directly with a dedicated account representative. This single point of contact means no hassles or run-around. Your account rep will also keep you apprised of the process as the project moves forward
Our creative staff will explore a number of ways to bring ideas to life. We’ll also determine which ones are feasible within time and budget restraints, as well as provide schedules and budgets in a timely manner. To ensure there are no surprises, we build open and honest relationships, working with your brands advertising agency or directly with your marketing department.
AAG has the resources to fulfill your every production need. Just tell us what you need and its done.
That show business, break a leg saying is supposed to mean good luck, but what if it really happened? What if a brand ambassador got hurt during an activation? You’d want your event marketing company to be adequately insured. The Ayden Activation Groups $2 million policy means greater peace of mind.
From simply supplying brand ambassadors to complete turnkey events, Ayden Activation Group can do as much or as little as you want. We work with your ad agency or directly with you. Central to our success is our ability to match the right people to your brand. Our recruiters have the resources to put together a team or an army of brand ambassadors in a relatively short time.
Rest assured, we have stringent staffing requirements to ensure that all team members working to execute your vision will perform in a professional manner, as well as face performance audits.
You don’t have to wait weeks to know how your campaign is doing. Thanks to our exclusive Event Metrics Application (EMA), we can report results to you within days — or even within hours.
Because we receive data in real time, you can know precisely where the team is located at any given moment. In fact, we can audit any and all aspects of the campaign, providing you with the valuable and timely intelligence needed to better manage and fine-tune your marketing strategy. Features include:
AAG brand ambassadors and team leads will conduct surveys that capture customer comments and evaluations to help you determine if your promotion is working or if it needs to be modified. No two promotions are the same, so we customize the survey to provide the feedback that helps you make informed decisions.
Ayden Activation Group (AAG) gets a running start in Louisville, KY with the Churchill Downs 3-week promotion. Widely known for hosting the Kentucky Derby, Churchill Downs is the front runner for all things thoroughbred. Recently, the racetrack has grown in popularity for events other than horse racing, specifically lifestyle and social events.
AAG ambassadors hit the streets guerilla style, marketing the Churchill Downs Friday happy hour event. Dressed in AAG creative client-branded attire, a small number of brand ambassadors distributed a total of 1,000 beer koozies along with happy hour flyers and posters at “hot spot” locations engaging the local public for a total of eight activations, thus driving traffic to the racetrack for the festivities.
Smart money says AAG facilitated Churchill Downs as the premiere spot for happy hour!
Ayden Activation Group (AAG) kicked off a five-week activation at seven Applebee’s locations throughout the Piedmont Triad of North Carolina including Burlington and Clemmons.
Through collaboration with Applebee’s agency, AAG used out-of-the-box tactics, and a brand ambassador team of 14 to convey Applebee’s key message to target consumers by sporting innovative Thought Bubbles atop their heads.
In addition to positive face-to-face interaction, the ambassadors distributed 15,000 coupons throughout the promotion– resulting in immediate, increased lunch traffic at Applebee’s locations.
The response from tactics used by AAG proved more timely and effective than traditional advertising mediums. Part of AAG’s challenge was to influence locals to make a spontaneous decision on where to eat and generate attention to Applebee’s lunch menu within a saturated market. The on-the-spot deals distributed by the outgoing brand ambassadors became the dealmaker for a number of pedestrians who became Applebee’s customers.
Feedback from customers included comments about the friendly nature of the brand ambassadors. One customer specifically stated that it was “a great way to promote Applebee’s lunch menu.” Many claimed that they were unsure about where to go for lunch, until a brand ambassador approached them suggesting Applebe’s.
If the closest you’ll get to a Broadway show this year is spending a dazzling, riveting and inspiring evening at Stages Theatre, you won’t be disappointed. AAG ambassadors LOVE theater so they LOVE hitting the streets to sing the praises of another Stages top-notch lineup—A Chorus Line, 101 Dalmatians, The Secret Garden, Victor/Victoria. 3,000 posters plus thousands (we’re not kidding) of brochures and postcards went out in waves…and waves…and more waves. The people heard the call, they came in droves and happily purchased tickets. Enjoy the show—but please turn off your cell phones.
If you had an autographed guitar, let’s say, by the band My Chemical Romance, and you wanted to give it away, what to do? Exactly! That’s what we thought. Teams of five AAG ambassadors hit the streets in three major markets—Tinley, IL; Cincinnati, OH; Milwaukee, WI—at three major music venues—First Midwest Bank Theatre; Riverbend Music Center; Marcus Amphitheater (respectively)—to pass out thousands of flyers to eager concert goers (music fans love to read flyers—not a lot of words and usually cool pictures). The campaign, you ask? To drive all those eager concert goers to Masscanvas.com and register to win the above stated guitar. Did it work? Do monkeys like doing disgusting things in public? Yes, it worked!
One day we’re sitting around the office watching paint dry when the phone rings—it’s the Scottrade Center. Guess who’s coming to town? Michael who? Michael Jackson: The Immortal World Tour by Cirque Du Soleil. Cool! Those folks are crazy. In what seemed like minutes (actually, two meetings and a pizza party later) our merry roaming band of ambassadors stuffed their tattered backpacks with 100 posters and 5,000 event cards and systematically (we know it’s hard to believe, but we are systematic) hit every conceivable coffee shop, retailer, institute of higher education, dance theater, shopping district, and even braved the blurry-eyed nightlife scene—spreading the gospel according to Michael. What added to the excitement was just how juiced people became just anticipating the show. If they hadn’t already bought tickets, we suspect they did by show time.
AAG has been working double time cranking out a multitude of Live Nation grassroots, in-the-trenches, campaigns via an army of street teams and friendly ambassadors to do hand-to-hand people engagement. Thousands of posters and flyers made their way around town unabashedly hawking Chris Brown, The F.A.M.E Tour, the Sade Tour with John Legend, Budweiser Superfest w/ Jill Scott, Lil Wayne’s “Iam Still Music
For three years running AAG has served as the official marketing noise maker of the Grand Center First Night celebration—an alcohol-free visual and performing arts New Year’s Eve family party which comes to life under the neon of glow of midtown’s revitalized theater district. Seven-hundred-and-fifty party-promoting posters were plastered (too many P’s?) ALL OVER the theater district by a savvy contingency of AAG street team ambassadors announcing the event. Much to the delight of those who saw the announcement notices, joined the celebration, and then told their friends, it was a HUGE hit. Buzz, buzz, buzz.
AAG distributed a total of 25,000 flyers, 300 posters, and utilized 2 Backpack Billboards to engage and excite families throughout St. Louis for weeks in advance of the show’s arrival. Capitalizing on seasonal holiday events such as the downtown St. Patrick’s Day parade and festivities, our signature professional Brand Ambassadors received an enthusiastic response for the Disney on Ice brand and helped generate the advance ticket sales which contributed to the show’s success.
Five gloriously fun filled days of frolicking fashion—enough to make your head spin—at the spectacularly successful fall 2011 St. Louis Fashion Week, presented by Brown Shoe Company and produced by ALIVE Magazine. AAG also hit the runway by proudly stepping up as a special sponsor and, as is our calling, drove the marketing machine as well, pounding the streets with fliers at heavy-trafficked events the likes of Taste of St. Louis, Cardinals games, and every street corner in the Bohemian sheik Grove District. Great buzz. Or should we say, great looking buzz. Ta-ta for now.
The St. Charles Family Arena ROCKED the rafters recently when Buck Cherry and Papa Roach light up the stage to the screaming delight of thousands of concert goers. To kick the promotional drive off AAG handpicked 10 pizza franchises to join the onslaught by slapping RA advertising box toppers on 20,000 pizza boxes! MUNCHIES!!! Word spread in the St. Louis Metro area, St. Charles and Jefferson Counties with our ambassadors trekking to local rock concerts talking up the event and passing out 15,000 flyers and paperhanging tattoo parlors, bike shops, bars, and other popular hangouts with 1,000 event posters. The energy was awesome! Everyone who participated had a great time and can’t wait to do it again.
I worked for Ayden Group as a Market Manager in Miami managing a in-store promotion at local Home Depots. Ayden staff has been very professional and helpful to me through-out the nine-week program. Pay was on-time and the premiums were sent to me regularly.
While managing one of the California markets during an extended promotion with Ayden, it became clear that they had developed a comprehensive plan to execute the promotion including: Site selection, staffing, distribution of marketing materials and, of course, payment for staff — Checks went out once per month. Working this promotion was an enjoyable experience!
It was a blessing working with Ayden Activation Group, the staff were very professional, well-organized and always ready to help with any question you may have. They were very prompt with sending out checks, I always received my check exactly when it was scheduled to be received. I really enjoyed working for Ayden activation group, I was able to meet new people and I learned a lot just from working with them. I will most definitely work for them again in the future.
I’ve had the pleasure of working with numerous organizations throughout the years, so based on past experience, my expectations of new companies are always of the highest caliber. I began working with the Ayden Activation Group not that long ago, and have been impressed with their dedication to promotions, and communication / responsiveness towards their team members. I’m always excited to hear from them every time they have a new promotion or marketing campaing in my area, and consider myself lucky to be a part of the
I had a great time with Ayden Activation! I loved the promotion I was able to work so I am so grateful Ayden gave me the opportunity to work with them! And my manager was always very helpful and great!
My experience working with Ayden Activation Group was phenomenal! I got offered the position as a Market Manager for Seattle which opened many doors for me. The people at Ayden Activation Group are wonderful and pay roll goes out really fast!
My first experience working with the Ayden Group was sucessful. The first big thing was that Ayden Group called me to offer me a position working an event! There are NOT a lot of companies that will take the time to pick up a phone and call a Brand Ambassador to book an event, it definetly was more personalable and appreciated on my end. Thanks to Shaun, (booking agent) I was more than prepared for my event. I was contacted frequently during the duration of my event to insure that I was prepared, the event ran smoothly and to be thanked for all my hard work. It felt nice to be constantly appreciated. I will definetly work for the Ayden Group again and look forward to it.
Ayden Activation Group is looking for talented brand ambassadors and team leads to join our agency. To apply, please fill out our online questionnaire, include a recent photo of yourself, and we will contact you when Ayden has a promotion in your market.
If your energetic, bright and love interacting with people we would like to hear from you! To apply, fill out the online questionnaire and we will be in touch! UPDATE: PLEASE SUBMIT YOUR EXPERIENCE RESUME & RECENT PROFESSIONAL PICTURE TO: firstname.lastname@example.org
At Ayden, we recruit top talent. Brand ambassadors are selected for their extensive experience, and only the friendliest, most energetic people make the cut. Never forgetting that they represent company, our ambassadors are thoroughly trained and groomed to make you proud.
We are headquartered in Saint Louis, Missouri. However, with a satellite office in New York City, we can literally take your brand from coast to coast and all areas in between.
If you have payment inquires, fill out the form below. Payments are normally issued 4-6 weeks after you have worked an activation. Please wait at least 30 days before making inquires. If inquires are made before then, we will do our best to answer your questions.