Okay, let's set the scene: Downtown St. Louis, Busch Stadium and the St. Louis
Cardinals home opener against their friendly arch rivals, the Chicago Cubs. Nearly
50,000 fevered fans attired head to toe in Cardinal red or Cubbie blue. A beautiful
sight for any baseball fan. 

And what better festive atmosphere to promote Live Nation concerts?! And so we did.
Despite gray skies and hit-and-miss rain, our AAG ambassadors met a lot of happy
folks who were obviously very excited to get the word about Live Nation's upcoming
concert lineup: Brad Paisley, Miranda Lambert, Lady Antebellum, Rascal Flatts, Toby
Keith and Jason Aldean, all individual shows, and all at the Verizon Amphitheater.
Oh, yeah, did we mention VAN HALEN! at the Scottrade Center. Definitely, the most
popular of all. 

Our ambassadors wasted no time in hitting Kiener Plaza, the bar scene south of the
stadium, and the Hilton Hotel, handing out flyers and spreading the good word.
EVERYONE was receptive and in a good mood--even Cubbie's fans. Go figure.

The great thing about stadium events in that people have to stand in line to get in,
and that means we had a second chance to distribute flyers to all those we missed
the first time around. 

Yeah, the Cardinals lost their opener, but Live Nation proved the big winner.

What better way to promote a marathon than at another marathon. More than 15,000 people took to the streets of St. Louis recently to pound the pavement in the 12th annual Go! St. Louis Marathon. Participants from as far away as Australia tested their running mettle either in the full 26.2 miler, or the 13.1 mile half-marathon.

AAG’s part was easier than running 26 miles though, and a lot fewer blisters, we just needed to get the word out about St. Louis’ upcoming Rock-n-Rock Marathon slated for October 2012. To do that, four of our ambassadors hit the streets dressed in running attire, one slapping Rock-n-Roll Marathon flyers on every unsuspecting car windshield in their path, while two other ambassadors did hand-to-hand distribution within a three block radius of the finish line.

All the runners were excited to hear about the R-n-R Marathon, especially the
$10-off coupon for entering online.

Thousands of happy, tired runners, and thousands of favorable impressions.

ROCK AND ROLL WILL NEVER DIE!

 Niche marketing is one of our specialties. Hyper targeting.

 How niche can we get?

 When comedian Gabriel Iglesias rolled out his Stand Up Revolution Tour and comedian Wanda Sykes Live Tour at the Peabody Opera House, Ayden Activation brand ambassadors teamed with Live Nation developing a game plan to intensely concentrate on the Latino, gay and lesbian communities–a small and tightly knit enclave in the St. Louis metro area.

Ayden Activation Group street ambassadors covered the alternative lifestyle nightlife scene and  comedy clubs, distributing 10,000 event cards, 150 posters and engaging club goers hand to hand–inside and outside clubs.

Lot of good word of mouth, and a great show!

Thanks to Don King Promotions, The Family Arena hosted the biggest boxing event to hit the St. Louis area “Show Me Something Great”. This is a spectacular event of four world championship fights in one night. Ayden Activation Group was contacted to target the Latino & Urban community to create awareness for this major event. AAG deployed street teams within 100 mile radius of the Family Arena; posting 1,000 posters and distributing 20,000 flyers. Flyers/posters were placed in gyms, barber shops, grocery stores, clubs, sport bars and high traffic entertainment districts. Boxing fans were excited to hear about this major boxing event

If you wanna watch the main WWE events on TV, you gotta get Charter Digital Cable. Your lame system won’t do the job. That was the message we were charged with when the 25^th Annual Royal Rumble rolled into town at the Scottrade Center January 29, 2012. But first, jump back to the previous day and let’s get the juices flowing and turn up the hype machine with the unflagging energy of 7 AAG ambassadors, 2 illuminating billboards, and a freaky meet-and-greet autograph and photo op session with WWE’s Kofi Kingston at a local Best Buy with hundreds of his fans. Sponsored by…who else? Charter. Count ‘em, 15,000 promos were distributed to the wanting public, encouraging their subscription to Charter’s pay-per-view so they could witness firsthand the Elimination Chambers and Royal Rumble. The buzz was high, the place was screaming! Kingston took photos, signed autographs, grunted (a lot of grunting), and everyone was thrilled to learn about Charter’s decent pricing and picture perfect service. People actually chanted “Charter is #1!” We kid you not.

How ‘bout when you’re shopping. At least that’s what we thought, and GE agreed. GE Capital Retail Finance in Canton, OH, was hiring part- and full-timers. They really wanted to get the word out in a unique way. Craigslist? Nope. Been Done. How about by 2 mobile backpack billboards and flyers? Sounded good. We LOVE fliers. Two of our ambassadors hit the downtown Canton shopping district and Westfield Belden Village on Black Friday weekend (Yikes!) flashing the backpack billboard message “We’re Hiring…” and handing out flyers and, of course, chatting up the shoppers. Cars stopped, people joyfully engaged, flyers disappeared. Success! Over 60,000 impressions generated in three days. Guess what?

Five gloriously fun filled days of frolicking fashion—enough to make your head spin—at the spectacularly successful fall 2011 St. Louis Fashion Week, presented by Brown Shoe Company and produced by ALIVE Magazine. AAG also hit the runway by proudly stepping up as a special sponsor and, as is our calling, drove the marketing machine as well, pounding the streets with fliers at heavy-trafficked events the likes of Taste of St. Louis, Cardinals games, and every street corner in the Bohemian sheik Grove District. Great buzz. Or should we say, great looking buzz. Ta-ta for now.

AAG distributed a total of 25,000 flyers, 300 posters, and utilized 2 Backpack Billboards to engage and excite families throughout St. Louis for weeks in advance of the show’s arrival. Capitalizing on seasonal holiday events such as the downtown St. Patrick’s Day parade and festivities, our signature professional Brand Ambassadors received an enthusiastic response for the Disney on Ice brand and helped generate the advance ticket sales which contributed to the show’s success.

Video projection is the perfect medium for grabbing the spotlight and it is effective at getting the attention your message deserves. For the AFSCME campaign, Ayden Activation Group launched a multi-city campaign using video projection in Lansing, MI / Cleveland, OH / Cincinnati OH / Columbus, OH and
Bloomington, IN. AAG used a high powered video projector at strategically selected high-traffic locations filled with residents going to bars, restaurants, nightclubs and ball games. AAG projected a video off selected buildings and this created a huge buzz. Pedestrians couldn’t help but to stop and observe the video and also to inquire about what was going on.